In today’s world, where we speak to audiences digitally more often than in person, it’s becoming more important to personalize the digital delivery of our communications and content.
Believe it or not, Americans now own more connected devices than there are people in the country — and spend more time interacting with those devices than any other medium combined. In just a few years, Americans have quickly evolved to expect personalized communications delivered exactly when and where it matters most to them. Some call this phenomenon “mobile moments.”