HARDI Foundation Publishes Findings, Insights in New Book
COLUMBUS, Ohio — The Heating, Air-conditioning & Refrigeration Distributors International (HARDI) Foundation recently announced the publication of its new book, Myths & Misperceptions: How Markets Are Really Made in HVACR, which documents the results of its 2013 research study on demand creation.
“The research presented in the HARDI Foundation’s landmark study on demand creation is surprising and has profound implications for both distributors and manufacturers,” said HARDI Foundation Chairman Richard Cook.