I’m sure we’ve all read studies that show fewer than 10 percent of the population sets goals, less than half of these people achieve their goals, and yet everyone believes goal setting is very important. So, why do we all agree having goals is important yet more than 90 percent of us don’t set them? A quick Google search shows there are generally four main reasons why people don’t set goals: they’re not aware of the importance, they don’t know how, they‘re afraid of failure, and they’re afraid of accountability or humiliation.
Do you believe that? Are goals really so complicated and intimidating that nine out of 10 of us simply avoid the entire process? After spending years working with service managers and leaders, I believe most of us never really learned how to properly use goals, yet we found ways to get things done, so we came to the conclusion that having formal goals isn’t that important to success. The reality is, goals are extremely important to having intentional or planned success (as opposed to accidental success coming from shear effort) and really aren’t that complicated.