When asked what I do for a living, I always say, “marketing for HVAC companies in Chicago.” Today’s catch phrase is: “business development,” but let’s call a spade a spade. What we do is telemarketing. Doesn’t sound too glamorous, does it? Regardless how many times we marketers have been hung up on, you can’t deny we play a crucial role in a company’s development and the growth of the HVAC supply chain, as a whole.
Without us, there are no opportunities. It’s much like the movie “It’s A Wonderful Life” with Jimmy Stewart when he finally realizes what an impact his life had on everyone around him.