April 22, 2014: Mobile Devices Help Boost Home Automation Interest and Awareness
Study Says Interest Continues to Build
PORT WASHINGTON, N.Y. — Mobile devices, such as smartphones and tablets, and their ability to connect wirelessly have helped drive interest and awareness of home automation products and services, according to The NPD Group’s Home Automation Study. The study indicates 88 percent of mobile device owners are aware of home automation devices compared to 78 percent of consumers overall. Of those who own a network-connected home automation product, four out of five (81 percent) own a smartphone or tablet.
“Mobile connectivity has enabled products from programmable thermostats to home security systems, to be controlled remotely, thus increasing their appeal and utility,” said Ben Arnold, executive director, industry analyst, The NPD Group. “Another key part to this growing industry is the app ecosystem which allows consumers to use one device to monitor and control multiple products.”