Mention Wal-Mart, Amazon, or Target and watch as emotions flash across a listener’s face. Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
That response is what many businesses are trying to protect. HVAC distributors are no exception. Each day, distribution businesses endeavor to create positive experiences for their customers all while differentiating themselves from the distributor down the street. Often there is overlap in products and services as the competition drags on and distributors can be left to wonder, “How do I keep my customers coming back?”