TORONTO — Toronto-based S.A. Armstrong Ltd., which operates fluid-flow equipment manufacturing facilities on three continents, recently announced it has rebranded and united its various entities under one name: Armstrong Fluid Technology. The company celebrated the global rebranding at its annual Armstrong Media Days, held this June in Toronto.
Though the two-day event drew hundreds of participants and featured factory tours, networking events, and presentations from several industry leaders, the underlying theme of the gathering was the pump industry’s need to move toward more technologically advanced and energy-efficient products — and how Armstrong is ahead of the pack.
Founded in 1934, Armstrong now employs more than 1,000 people and manufactures products for residential, commercial, and industrial applications. Along with its rebranding in May, the company has begun actively marketing its design envelope technology, which was introduced in 2011 and “integrates the latest selection, control, and hydronics tools into heat-transfer solutions that naturally accommodate changes in building design and demand to ensure system performance is at an optimum at any given time,” the company said.
“The design envelope is the greenest, most cost-effective, and most flexible fluid solution on the planet,” Lex van der Weerd, CEO of Armstrong Fluid Technology, said during a presentation at Armstrong Media Days. “We feel very strongly this is a concept that will allow you to make a difference.”