Air Curtain Helps Boost Foot Traffic, Retail Sales
The Front Door Is Always Open at Fortunes Coffee Roastery in Pittsburgh
Since patrons are an even mix of impulse and destination shoppers, the sales results were immediate. Foot traffic into the 1,200-square-foot store increased dramatically, by 20-30 percent. That increase in foot traffic was accompanied by a similar increase in sales, Sciullo said.
“Just about everyone who comes through the door buys something, so any strategy, such as an open door, can reap benefits,” Sciullo added.