Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Murphy's Law: HVACR Marketing Gets A Bump

April 3, 2008
A warm blend of sparkling bergamot and fresh ginger. Clean musk notes of white tea, amid spicy nuances of vetiver and nutmeg. Upon first glance, I thought I was supposed to drink it.
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Skaer-Tactics: Which Celebrity Would You Choose?

March 31, 2008
AirTime 500 members can now have actor Alan Thicke as their personal spokesperson. Well, kind of. Thanks to the efforts of Terry Nicholson and others, AirTime 500 members can now buy into a program that will put Thicke on their company’s Website.
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Taking Care of Business: This Is America: Speak English

March 28, 2008
I am paraphrasing this headline to make it fit on the page. The sign that is posted in a cheese steak shop in Philadelphia (gee, go figure) actually reads “This is America: When ordering please speak English.”
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Taking Care of Business: It May Not Be ‘Girls Gone Wild,' But...

March 24, 2008
It is “beach blanket beauty” as described in a recent issue of USA Today. The story was about a recruiting effort of spring break students in Daytona Beach by the American Association of Cosmetology Schools.
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Murphy's Law: Finding Gen X, Gen Y, and NexGen

March 24, 2008
It is a given that as Boomers age, the work force demographics are changing dramatically. People feel differently about their commitment to work. In great demand, these young workers can be more selective about their careers.
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Taking Care of Business: Green Acres or Green Buildings

March 20, 2008
“Greeeeeeeeeeen buildings are the place to be…”  Sing that once and tell me what TV show theme song that comes from. Oh I forgot, it’s in the headline of this blog.
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Murphy's Law: Define Green For Me

March 17, 2008
Upon this notable occasion of Celtic heritage and celebration, there will be many a wannabe Irish with green beer coursing through his or her veins. In my amateur days, I too fancied a mug of Miller Lite with some green food coloring as the embodiment of St. Paddy’s Day.
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Skaer-Tactics: If the Airlines Can Do It...

March 17, 2008
U.S. Airways recently announced, beginning May 5, it is going to charge $25 for a second checked bag. “We’re making these changes to offset record fuel prices and rising airline-related expenses,” the airline stated in a release.
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Taking Care of Business: Competition Saving, Not Killing This Guy

March 14, 2008
I liked this story I read last week about an HVAC contractor who saved the life of a competitor - literally. I picked up the story from an online version of The Brick Times in Lakehurst, N.J.
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I Think... Association Meetings Are Great

March 14, 2008
I’ve got a secret for HVAC and refrigeration contractors that want to grow their businesses. Rub elbows with successful contractors at a national meeting. I’ve had the opportunity to attend both the ACCA and MCAA annual conventions in the last 30 days.
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