Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Taking Care of Business: I'll Take One of Those $300 A/C T-Shirts

By John R. Hall
No Comments
The racecar drivers got it right. They know how to keep cool. Now if only we could convince our a/c customers that they need to stay cool all of the time, life would be good! Wouldn’t it?
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Murphy's Law: Trading Up

By Mike Murphy
No Comments
You can get a good cup of coffee a lot of places, but how many of you would prefer to go to Starbucks? People don't want just an iPod; they want the iPod Nano.
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Skaer-Tactics: More of Tim Taylor or Ty Pennington?

By Mark Skaer
2 Comments
I have said it here before and I will say it here again: Since the average child watches 1,680 minutes of TV per week, we need to get an HVACR-related TV show on the boob tube. The idea here is to capture the attention of young ones to this industry.
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Taking Care of Business: How Important Are Your Graphics?

By John R. Hall
No Comments
Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics?
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Taking Care of Business: It's Sunny and 72° – Where Are Your Profits?

By John R. Hall
2 Comments
For most people, sunny and 72°F are the perfect weather conditions. But then again, HVACR contractors are not like most people. They prefer temperature extremes and why not?
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Murphy's Law: The Perfect Storm Is Brewing

By Mike Murphy
One Comment
Depending upon your point of view, you might see storm clouds on the horizon or you might see the winds of change. Add to this, four critical dates in your customers’ futures.
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Skaer-Tactics: He is Soon Out in the Real World

By Mark Skaer
No Comments
It seems like just yesterday I presented my boss with a story idea: Why not follow an HVACR student on his way to an associate’s degree? Is it tough? What are some of the obstacles, if any?
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I Think... There Is No Excuse for Being Uneducated

By John Conrad
One Comment
Do you want to improve your HVACR business? As a technician, do you want to advance in your company and/or learn new skills? If the answer is yes, the help you need is just a few clicks away.
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Skaer-Tactics: Let's Turn Recruiting Focus to TV

By Mark Skaer
No Comments
This industry is going about reaching today’s youth in the wrong way. Since the average child watches 1,680 minutes of TV per week, let’s set our focus on getting exposure on the “boob tube.”
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Murphy's Law: Manufacturers Need a Tune-up

By Mike Murphy
2 Comments
Sure, the manufacturers can say that there were big bucks being thrown around to nationally advertise oil changes quite a few years ago. Some of your own national consumer campaigns might be better focused on something that every contracting company can sink its teeth into.
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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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