Do you realize there aren’t many businesses out there that provide as much of a positive benefit to the public as we do? For that reason you need to be very proud of what you do throughout your community.

The Little Things Count in a Service Business

February 5, 2007

By Butch Welsch

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Now that many of you are committed to getting more involved in the service and service-replacement business, it’s time to review some of the seemingly minor but important changes you need to put in place to ensure excellent customer service.

What to Look Forward to in 2007

December 25, 2006

By Butch Welsch

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For new residential construction contractors: Remember the hundreds or maybe thousands of new installations you''ve made in the last several years? Many of these customers are waiting for you to contact them to sell them a maintenance agreement.

We Are Worth Every Penny of What We Charge

November 22, 2006

By Butch Welsch

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Looking at how many skills are involved in a routine everyday installation, it made me realize what a skilled profession we are in and how we need to charge properly for the skills we bring to a job.

Finding the Best Way to Survey Your Customers

October 30, 2006

By Butch Welsch

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Do you know how loyal your customers are to your company? Do you know what your customers are really looking for in the performance of your company? My guess is that the real answer to both of those questions is no.

Questioning Ethics in the Workplace

October 9, 2006

By Butch Welsch

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Mark Skaer's recent column concerning "Joe" and his dilemma of one of his manufacturers hiring his people ["A Question of Ethics," Aug. 14] brought up the very interesting topic of ethics in the workplace.

Market Slowdown Creates Opportunities

August 28, 2006

By Butch Welsch

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Attention contractors! If you haven't noticed, the downturn in new residential construction is finally occurring. My optimistic nature is to look at this turndown as an opportunity rather than a bad thing.

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