Articles by Butch Welsch

Improving Our Image Is the First Step

If we are going to attract the best and brightest into our industry, we have to improve the image of our workers. I believe that we have greatly improved the image of the HVAC contractor. But while we have improved the image of the contractor, I’m not sure that we have sufficiently improved the image of those actually performing the work.
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My Two Cents: Keeping the Rumor Mill at Bay

A foreman of ours came in and said he had heard on a jobsite that we were going out of business or were selling to another company. Now I had heard rumors like that about almost every other contractor in our area, but it had never gotten back to me that stories like that had been going around about us.
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My Two Cents: I'm Finally Getting the Green Thing

I may be the only person who even occasionally writes for a national publication who has not yet written an article about green. Part of the reason is the fact that although I definitely believe in the concept of green, trying to understand exactly how it applies to us as HVAC contractors is not that easy to determine.
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My Two Cents: Curing the Summer Blues

As we finish our “non-summer,” the impact was not as severe on us as it was on many of our competitors because of the strong emphasis we have on maintenance agreements. So once again I am going to make a strong pitch to encourage you to have a very extensive maintenance agreement program.
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My Two Cents: Finding Positives Amongst the Negatives

OK, I think it’s time someone wrote an optimistic piece in this periodical. However, that’s not going to be easy. It’s much simpler these days to write about all of the negative things that are happening. Let’s face it, it can be pretty difficult to be optimistic when you are surrounded by negative occurrences - especially when you have virtually no control over these occurrences.
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My Two Cents: Make Purchasing a Pleasant Event

As contractors, we count on people buying from us for our company to be successful. Hopefully, with that in mind, we make the process of buying a pleasant experience. The concept becomes a little frightening to me because of experiences I have recently encountered in making a couple of purchases.
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