Articles by Butch Welsch

Caring for Your Customers

Random Acts of Kindness Do Make an Impact
August 22, 2013
Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.” 


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Contractor Training Defies Price

The Only Thing More Expensive than Training Is not Training
August 19, 2013

The need to provide training is something which, as contractors, we need to continually remind ourselves about.


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My Two Cents: Forget about the Sun, It’ll Be There in the Morning

Contractors Should Focus on Business Aspects They Can Control
July 1, 2013

It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.


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The Price is Right?

May 13, 2013

Can you remember back not too many years ago when things were really going well and we got into the habit of raising prices every six months or so? 


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How to Effectively Contact Customers

April 22, 2013

AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.


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My Two Cents: Customers Demand Respect

April 15, 2013

The most important thing for consumers is to be heard and respected. Those two emotional impacts are more important than having their issue resolved. 


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Key Performance Indicators Help Contractors See Big Picture

February 4, 2013
There are so many issues coming at us today as contractors that it is often possible for us to become so caught up in the day-to-day activities that we lose sight of our real objective. Hopefully, for you, that real objective is to develop and maintain a profitable HVAC business that will show success over a long period of time.


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The Pitfalls of Poor Customer Service

January 14, 2013
For many years I have felt that providing quality, timely customer service is the most important thing we as a contractor can provide. I believe its importance has gotten even greater because it seems the overall quality of service is deteriorating.


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Instead of Worrying, Plan for 2013

December 24, 2012
Regardless of how your year has been, it’s time to put it behind you and start preparing for 2013. While I’m recommending it is time to start planning for next year, I also encourage you to spend some time reviewing this year’s results.


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Get Out and Vote

October 29, 2012
I heard a very discouraging report the other day. It said that in this particular community, less than one-half of the eligible voters had registered to vote. The day I heard the report was the last chance for potential voters to register for the upcoming election. And this is in a presidential election year.


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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

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NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

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2014 July 28

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R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
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