Articles by Butch Welsch

The Price is Right?

May 13, 2013

Can you remember back not too many years ago when things were really going well and we got into the habit of raising prices every six months or so? 


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How to Effectively Contact Customers

April 22, 2013

AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.


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My Two Cents: Customers Demand Respect

April 15, 2013

The most important thing for consumers is to be heard and respected. Those two emotional impacts are more important than having their issue resolved. 


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Key Performance Indicators Help Contractors See Big Picture

February 4, 2013
There are so many issues coming at us today as contractors that it is often possible for us to become so caught up in the day-to-day activities that we lose sight of our real objective. Hopefully, for you, that real objective is to develop and maintain a profitable HVAC business that will show success over a long period of time.


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The Pitfalls of Poor Customer Service

January 14, 2013
For many years I have felt that providing quality, timely customer service is the most important thing we as a contractor can provide. I believe its importance has gotten even greater because it seems the overall quality of service is deteriorating.


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Instead of Worrying, Plan for 2013

December 24, 2012
Regardless of how your year has been, it’s time to put it behind you and start preparing for 2013. While I’m recommending it is time to start planning for next year, I also encourage you to spend some time reviewing this year’s results.


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Get Out and Vote

October 29, 2012
I heard a very discouraging report the other day. It said that in this particular community, less than one-half of the eligible voters had registered to vote. The day I heard the report was the last chance for potential voters to register for the upcoming election. And this is in a presidential election year.


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Know What’s Happening in Your Business

October 1, 2012
There is so much happening in our business world today that it is often difficult for us as contractors to stay focused on the real purposes for which we are in business. What is that purpose and how can you stay informed?


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Don’t Give Away Your Summer Profits

September 17, 2012
Now that you are basking in what hopefully has been several profitable months, I’m here to give a reality check. We don’t want to give away in the last three or four months of the year all that we worked so hard to earn.


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Learning From Sting Operation

August 13, 2012
The NBC “Today” show recently showed a “sting” operation on air conditioning contractors. Since the program was aired, HVAC chat rooms have been filled with conversations. What’s the buzz about?


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