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Home » Authors » Angela D. Harris

Articles by Angela D. Harris

How to Improve Your HVACR Company’s Email Marketing Campaigns - The ACHR News

How to Improve Your HVACR Company’s Email Marketing Campaigns

Professional marketers advise on email lists and open rate tips
Angela Harris - The ACHR News
Angela D. Harris
April 29, 2019
There are multiple avenues and opportunities for growth through marketing, but not every channel is successful, especially as technology advances.
Read More
Safety concepts for HVAC contractors and technicians - The ACHR News

Safety Concepts for HVAC Contractors and Technicians

Asset Protection Should Extend Beyond Just Tools and Trucks
Angela Harris - The ACHR News
Angela D. Harris
April 22, 2019
With an understanding that technicians are assets to be protected, contractors have to figure out what to protect them from and how to do it.
Read More
Wellington Santana, CEO of The Cooling Co., Las Vegas. - The ACHR News

Growing Into the Indoor Grow Market

Contractors are finding success in this new sector
Angela Harris - The ACHR News
Angela D. Harris
April 22, 2019
Getting involved in the indoor grow market is not as simple as a clever marketing campaign.
Read More
Google Analytics, search engine optimization, Google AdWords, pay per click, and Local Service Ads by Google are just a few of the marketing tools offered by the search engine company. - The ACHR News

Fishing for HVAC Customers Requires Better Bait

Marketing experts provide the tools and trends contractors need to reel in a catch
Angela Harris - The ACHR News
Angela D. Harris
April 1, 2019
Unsuccessful marketing efforts can leave contractors feeling much the same as the empty-netted fisherman — exasperated.
Read More
Fujitsu Elite Contractor Program - The ACHR News

HVAC Manufacturers Know How to Connect

OEMs offer programs to share the marketing load with their contractor customers
Angela Harris - The ACHR News
Angela D. Harris
April 1, 2019
By partnering with manufacturers, contractors stay current with the marketing trends, have access to market research, and benefit from co-op dollars.
Read More
When Should HVAC Contractors Bring On a Full-Time Marketing Manager? - The ACHR News

When Should HVAC Contractors Bring On a Full-Time Marketing Manager?

It’s not about the size of the business; it’s about the needs of the business.
Angela Harris - The ACHR News
Angela D. Harris
April 1, 2019
Not all contractors focus on hiring a marketing manager, but the consequences of that could result in lost revenue, potential brand damage, and a list of other unfortunate events.
Read More
Train Like HVAC Pros, Leave   YouTube for the Rookies - The ACRH News

Train Like HVAC Pros, Leave  YouTube for the Rookies

Why five minutes is not enough in online training
Angela Harris - The ACHR News
Angela D. Harris
March 25, 2019
As a former educator and lifelong learner, it startled me to think that online training is devolving to nothing more than a YouTube snippet or a Snapchat story.
Read More
CroppMetcalfe Services, serving Northern Virginia, Maryland, and D.C., operates 168 trucks using SAWIN, a software package from Sawin Service Automation Inc. - The ACHR News

Top Four Strategies to Manage HVAC Fleet Inventory

Contractors protect their bottom lines, ensure technician field success
Angela Harris - The ACHR News
Angela D. Harris
March 25, 2019
This article lists four ways contractors can stock their trucks to guarantee they keep rollin’ in the dough (pun intended).
Read More
Why Do Prices Go Up and What Can HVAC Contractors Do About It? - The ACHR News

Why Do Prices Go Up and What Can HVAC Contractors Do About It?

Tariffs, health care costs, and trasportation costs are just a few parts of the equation
Angela Harris - The ACHR News
Angela D. Harris
March 18, 2019
Looking back at 2018, there were several price increases that occurred across the industry, and there have already been quite a few this year as well.
Read More
ACCA Expo 2019 - The ACHR News

ACCA Meeting Brings HVAC Contractors to San Antonio

Angela Harris - The ACHR News
Angela D. Harris
March 4, 2019
Conference veterans and newcomers alike are ready for the ACCA 2019 Conference and Expo in San Antonio, March 4-6. The events prepared for attendees range from guest speakers like Darren Woodson, former Dallas Cowboy and ESPN analyst, to breakout sessions that cover distributor relationships, marketing, payroll, opioids, and more. Held at the Henry B. Gonzalez Convention Center, the theme of this year’s conference is to “Optimize.”
Read More
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