Every contractor can decide on his or her own cause, but tying it to the business is not a bad idea. In today’s day of social media and communication, your good deeds get talked about in the community a lot more. It’s something to think about.
After June 30, state and local contracting associations will be able to control their own membership dues, enroll and renew members, and develop their own strategic plans and benefits. This decision will affect contracting companies in about 40 percent of the country that have businesses in areas with local or state ACCA chapters.
HVAC contractors should enjoy the ride and make money for as long as these products are hot. Make money by upselling a customer when you are replacing a system or by getting called out on a service call where a do-it-yourself homeowner has messed up the installation.
I was taught in journalism school to write a story as if the reader has never heard about the subject. The same can be said of selling HVAC equipment — because there is a good chance the homeowner doesn’t know much on the topic. It is just as important to educate them on what might go wrong as it is to brag on your product or staff.