There is nothing like a grand opening on Broadway — and, on such occasions, rarely is the HVAC industry cast in a starring role. That changed recently as “Air Stage,” Fujitsu General America Inc.’s Solution Center, officially opened on 1450 Broadway in the heart of Times Square in New York.
For good reason, HVAC contractors train their salespeople to be very observant when entering a potential customer’s home. They are instructed to look for signs of kids, pets, etc. This can lead to a conversation about IAQ or zoning as the salesperson attempts to solve problems for all residents.
The event’s 31,000 square feet of exhibiting floor space has been sold out for a month as 80 companies will fill the floor with their interactive displays. The show is geared toward HVAC, plumbing, and electrical contractors.
The company currently has about eight distributor partners that act as satellite fulfillment centers. Once an order is placed via the company's website, a distributor is alerted, and they’re responsible for sending out the product with the boxes and labels provided by the company.
At the end of the day, it is imperative that contractors do not lose focus of the fundamentals, which, in the HVAC world, include performing a correct installation while providing superior customer service.
More than three-quarters — 77 percent — of consumers who decided on the brand they wanted to purchase before choosing the installing contractor used the internet to research their purchases.These are the buying habits of your customers. It is important that you know this information and, more importantly, that you know how to use it to your advantage.
Look around at your employees. Is there someone being underutilized? Is there someone not getting a promotion because perhaps some feel he or she has yet to pay the necessary dues? Are you worried about how the older generation will deal with such a young boss? Take a second look and see if anyone in this younger generation would be a match for a position up the corporate ladder.