Articles by Greg Mazurkiewicz

Request Customer Feedback

It’s important to find out quickly if you’re doing anything wrong out in the field. A tech who doesn’t use his booties and dirties a customer’s rug can cost you future business. It’s also important to find out what you’re doing right. A tech who is always polite and professional, even when it’s an urgent emergency job, is golden. That’s why it’s essential to always request customer feedback.
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Establish Yourself as an Expert

An excellent way to promote the experience and expertise of your contracting company is to establish yourself as an HVAC expert. An expert becomes the go-to person when consumers have comfort questions or problems. It can help make you and your company more well-known and prominent in your community.
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Developing an Advertising Strategy

Before developing your advertising, you need to think about and develop a strategy. What is it that you want to accomplish? Just as you develop an overall marketing plan, you need to develop an advertising plan of attack. Once you formulate a winning strategy, you can employ it for years to produce effective advertising.
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2015 AHR Expo

Photos from the 2015 AHR Expo at McCormick Place in Chicago.

Posted: February 19, 2015

Podcasts

NEWSMakers: Andy Patron
Andy Patron, partner with FMI Corp., discusses the impact a national labor shortage may have on the mechanical contracting industry. Posted on March 27.
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2015 March 30

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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