Greg Mazurkiewicz

Greg Mazurkiewicz

Greg Mazurkiewicz is Web Editor. He can be contacted at 248-244-6459 or gregmazurkiewicz@achrnews.com.

ARTICLES

Building Your Brand: Go Big or Go Home

Book Explains How to Build Your Brand into a Major Asset
April 7, 2014

Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.


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Building a Better Website

Optimizing Website Development and SEO
January 27, 2014

Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.


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Hardcore Tips to Build a Strong Business

Les Gold Discusses How to Negotiate Your Way to the Top
January 20, 2014

Star of the hit cable TV show “Hardcore Pawn,” which quickly catapulted him to national fame, Les Gold is anything but an overnight sensation when it comes to business.


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Can the Millennials Take Us to a New Future?

November 4, 2013
How can you not like a book that begins, “The future is not what it used to be,” quoting Laura Riding and Robert Graves from 1937? The book Millennial City: How a New Generation Can Save the Future, by Dennis Walsh and Glen Hiemstra, addresses the millennial generation and the near future.


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How Do I Sell?

August 5, 2013
Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.


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The Fuel Cell Market Has Great Potential - or Not

Fuels Cells for Stationary Applications Have Been Touted for a While
July 8, 2013
In checking The NEWS archives, we began regularly writing about fuel cells in the year 2000. Although they have not had a major impact yet, there have been a number of announcements in the last several months that may finally indicate the emergence of fuel cells as a significant factor.


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Urging Congress to Agree on Efficiency

Bipartisan Backing Surfaces for Shaheen-Portman Bill
July 8, 2013

At the 2013 Energy Efficiency Forum, a continuing topic addressed was energy legislation, specifically the Shaheen-Portman bill, S 761, the Energy Savings and Industrial Competitiveness Act of 2013. 


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Fifteen Essentials of a Residential HVAC Tune-Up

April 8, 2013
It’s well recognized that your car or truck needs regular maintenance. HVAC contractors and technicians likewise emphasize to their residential customers that their HVAC system needs a regular tune-up to keep the unit up and running and provide optimum performance. Here are 15 essentials of a residential HVAC tune-up.


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Energy Management Cuts Costs

December 24, 2012
Educational sessions at the 35th World Energy Engineering Congress, held Oct. 31 to Nov. 2 at the Georgia World Congress Center in Atlanta, covered a broad range of energy-related topics. Two of particular interest to the HVAC industry included energy management and building commissioning.


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Meeting the Demand for Energy Is Vital

December 10, 2012
“Energy is what keeps the United States, and the world, going,” said Colin Powell, retired four-star general, former chairman of the Joint Chiefs of Staff, and secretary of state for President George W. Bush. “And what I see is demand for energy is getting greater and greater and greater.”


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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