The theme of the 22nd annual North American Energy Efficiency Forum was “Energy Efficiency: The Smart Path to Energy Security and Economic Growth” and speakers addressed the importance of pursuing energy efficiency and alternative energy sources not only to reduce energy costs but also enhance national security.
It’s another year and it will soon be time again for more of the
hustle and bustle of contractor shows. It’s time to shake hands, meet new
business prospects and - most importantly - sell, sell, sell. If you’re a contractor who plans on going to a local
or regional home and garden show in order to round up some new business, be
sure to take maximum advantage of your time at the show.
It’s important to find out quickly if you’re doing anything wrong out in the field. A tech who doesn’t use his booties and dirties a customer’s rug can cost you future business. It’s also important to find out what you’re doing right. A tech who is always polite and professional, even when it’s an urgent emergency job, is golden. That’s why it’s essential to always request customer feedback.
The 21st annual Energy Efficiency Forum featured keynote speaker Gary Locke, secretary of the U.S. Department of Commerce. Locke emphasized the need for the U.S. to aggressively pursue, and become a leader, in clean energy development.
HVAC contractors can take a cue from Orville Redenbacher, one of the most popular popcorn brands in the United States. In the marketing of your company’s brand, you might consider stepping front and center and let consumers know that you personally stand behind your company’s products and services.
An excellent way to promote the experience and expertise of your contracting company is to establish yourself as an HVAC expert. An expert becomes the go-to person when consumers have comfort questions or problems. It can help make you and your company more well-known and prominent in your community.
In his book, Confessions of an Advertising Man, noted ad expert David Ogilvy wrote, “The headline is the most important element in most advertisements.” To get the most out of your advertising dollars, you must make sure you give extra special attention to your headline.
The memory of consumers is short. Your customers and prospects will not remember an advertising message that they see or hear just once or twice. The message has to be repeated. For advertising to be successful, your message has to have sufficient frequency and continuity.
To find out readers’ opinions about where solar products stand in today’s market, a brief, informal online survey was conducted on The NEWS Website. Survey respondents in this case do feel solar is taking hold in the residential sector.
Before developing your advertising, you need to think about and develop a strategy. What is it that you want to accomplish? Just as you develop an overall marketing plan, you need to develop an advertising plan of attack. Once you formulate a winning strategy, you can employ it for years to produce effective advertising.