While high efficiency remains important, humidity control has become an increasingly sought-after benefit. As a result, contractors must now consider more than just efficiency and reliability when looking at system quality and performance.
Marketing’s true goal — whether through image, branding, all-purpose, or pure direct response — is to efficiently produce leads that result in paying, referring customers. Yet HVAC contractors continually do three things that almost ensure this goal isn’t met.
When concern arose six or seven years ago over the amount of refrigerant in supermarket systems, the industry looked for ways to create refrigeration other than the traditional direct expansion approach. Two approaches have garnered attention.
John Garofalo believes that in today’s fast-paced world, contractors need to focus their efforts on those areas that produce double-digit profits. He asserts that in order to run a profitable residential service business, selling service agreements is essential. “You buy into the need for having a service agreement,” said Garofalo, a partner with Callahan/Roach and Garofalo, during his seminar at the 2003 ACCA convention.
Jim Abrams, co-founder of AirTime 500 and director of Planning and Strategic Development for parent company Contractor Services, had a message for AirTime 500 members at its recent Tampa meeting: “Know your numbers.”
Wye or “star” service transformers are one and the same. The names come from the secondary winding configuration, which looks like a “Y” or three-sided star. This article deals with the secondary windings of the transformer.