Articles Tagged with ''social media''

Social Media Policies Protect Contractors, Brand

Finding a Balance Between Communication and Policy
With the growing acceptance of social media in business, many of the social debates have shifted from if an HVAC contractor should employ social media to how to govern its use. Enter social media policies. These policies can help protect contractors and their companies from libelous or malevolent online conduct from employees.


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July 4, 2012: CertainTeed QR Code Reader App Reaches 100,000 Downloads

With just over 100,000 downloads, CertainTeed Corp. said its mobile QR code app is helping to simplify how architects, contractors, distributors, and consumers access information about the company’s products. In conjunction with reaching this milestone, the company announced new features.


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Lochinvar Expands Social Media Presence

Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.


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Do You Have a Social Media Policy?

Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.


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Triple A Air Conditioning's New Website Focuses on Social Media

With a new website packed with social media hook-ups, Triple A Air Conditioning (www.dfwairconditioning.com) said it can now get closer to its customers and provide quick response to their questions about air conditioning and furnace repairs and installations.


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When Employees Rant Online: NLRB Weighs in on Workers’ Rights and Social Media

If one of your employees calls her boss an insulting or obscene name on her Facebook page, you might think you could fire her without fear of reprisal. But you could be wrong. One company found itself in exactly that situation.


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Some HVAC Business Resolutions for 2012

Now I realize that people are reading this article in late January and those resolutions that you proclaimed so loudly three weeks ago are barely a faint memory. But this is also a good time to come up with some New Year’s resolutions for your business.


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Survey: Business Outlook Improves

Owners of small businesses are not as concerned as they had been about their cash flow, many are planning on making a capital investment in the next six months, and those that are doing well in the current economic climate are using social media as a magnet to draw new consumers.


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Join the Online Convo

I am the first to admit I am not a techie, and I am certainly not an early adopter of new technology. But since my slow start, I have become a complete convert to the world of social media.


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85 Years of Leadership: Social Networking Packs Marketing Punch

Today there are vast possibilities for online marketing and connections through social networking.


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Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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