Articles Tagged with ''social media''

Where Are Your Customers?

I don’t believe the HVAC industry in which you work and the publishing business which The NEWS plays in have very much in common. There is one fairly significant similarity though: We both need to be where our customers/readers are at all times.


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Contractors Embrace Social Media

Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.


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Cambridge Engineering Launches New Facebook Page

Cambridge Engineering Inc. announced that it has launched a new Facebook page. The company said the new social media site is a place to learn more about Cambridge Engineering and interact on a number of topics related to energy efficient heating equipment and HVAC market trends.


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AST Updates Social Media Platform

American Sensor Technologies Inc. (AST) has updated its social media platform to include company news and product updates on Facebook, Twitter, and LinkedIn. AST said these platforms help it communicate with employees, sales partners, and customers on various levels.


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Social Media Policies Protect Contractors, Brand

Finding a Balance Between Communication and Policy
With the growing acceptance of social media in business, many of the social debates have shifted from if an HVAC contractor should employ social media to how to govern its use. Enter social media policies. These policies can help protect contractors and their companies from libelous or malevolent online conduct from employees.


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2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C. Post date: May 28, 2015.

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NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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HYDROCARBON REFRIGERANTS

The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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