With a new website packed with social media hook-ups, Triple A Air Conditioning (www.dfwairconditioning.com) said it can now get closer to its customers and provide quick response to their questions about air conditioning and furnace repairs and installations.

Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.

Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.

With just over 100,000 downloads, CertainTeed Corp. said its mobile QR code app is helping to simplify how architects, contractors, distributors, and consumers access information about the company’s products. In conjunction with reaching this milestone, the company announced new features.

With the growing acceptance of social media in business, many of the social debates have shifted from if an HVAC contractor should employ social media to how to govern its use. Enter social media policies. These policies can help protect contractors and their companies from libelous or malevolent online conduct from employees.

Although there is no exact formula for social media stardom, it is important that contractors remember to balance the promotional side of their business with the personal side.

American Sensor Technologies Inc. (AST) has updated its social media platform to include company news and product updates on Facebook, Twitter, and LinkedIn. AST said these platforms help it communicate with employees, sales partners, and customers on various levels.

1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry.

Cambridge Engineering Inc. announced that it has launched a new Facebook page. The company said the new social media site is a place to learn more about Cambridge Engineering and interact on a number of topics related to energy efficient heating equipment and HVAC market trends.