As a contractor, your reputation is an invaluable asset. What homeowners say about your HVAC business matters, and that’s especially true when it comes to what customers are saying on social media. Here are four reasons why you should develop a social media presence to support customer service.
Gone are the days of throwing your name into the phone book of your choice in your area or putting your number on the side of a truck and watching the phones light up. In today’s ever-evolving world, the complexity of marketing seems to grow every day.
If you walk into the Tempo building near the site of the old Dallas Cowboys stadium and ask for opinions about the industry and the economy, you better take good notes, because the slow-talking Texans have a lot to say.
KANSAS CITY, Missouri – HomeServiceChats has announced an integration with Facebook and Google Messenger, allowing timelier communication between HomeServiceChats’ clients and their customers.
ST. LOUIS — Nortek Air Solutions LLC is partnering with Facebook to install its patented StatePoint Technology® in an indirect liquid-to-air system for Facebook.
Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per
year worldwide.
Online reviews are a good example of the positive and the negative of the internet. They can be a great way to help decide which products and services to buy. They can be a great way to help others make these decisions. And they can be a fount of lies.
Numerous websites, including Yelp, Angie’s List, Google Reviews, Facebook, Houzz, etc., host consumer reviews on everything from local restaurants, recipes, dog groomers, and, yes, HVACR contractors.
During years of editing this magazine and others in our industry, I’ve received various versions of this reply when asking a wholesaler for an interview: “We don’t like to talk about ourselves; we don’t want to bring attention to the business; we prefer flying below the clouds; or we don’t want to give away any secrets.” I’m a soft sell guy, and invariably my response was to say “thank you” and move on.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.