Gargaro's World: Is Air Conditioning a Luxury or Necessity?

January 7, 2009
/ Print / Reprints /
/ Text Size+

There is no doubt that air conditioning is an important product for America. However, a recent survey from the Pew Research Center reaffirms what all of us know. That air conditioning is a necessity and not a luxury.

The research center randomly surveyed a nationally-representative sample of 2,000 adults and gave them a list of items to classify as either a necessity or luxury. Air conditioning had the fourth highest necessity total of 70 percent. This is a 19 percent increase from when the survey was first taken in 1996. Some of the items air conditioning “beat” included microwave (68 percent), television set (64 percent), and home computer (51 percent). The only items that outscored air conditioning were car, clothes washer, and clothes dryer. I would rather be cool in my house while my clothes were baking in the sun outside, but whatever.

To read the entire results,

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Kyle Gargaro

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con