Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.
The goal is to upgrade the user experience overall
August 3, 2016
As part of its efforts to improve the exhibitor and attendee experience, International Exposition Co. said it has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).
Social platform provides members of the industry a professional space to connect
November 19, 2015
BuildBoom, a construction social network has officially launched its public invitation beta with a general public date of Nov. 25, 2015. The social platform is designed to provide members of the industry a professional space to connect and create communities around projects.
The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
In part one of this series, I discussed how Facebook, Google+, Twitter, and Pinterest can help your HVAC business grow. Now that you understand a little more about social networks, I want to take the time to share some general best practices for using social media and some platform-specific strategies that I’ve found work well.
There are a lot of social media networks out there that can help you connect with your customers online and on their mobile devices. In part one of this series, I’ll share some of the networks I’ve put to work for me and why they should be a part of your marketing strategy.
Of all the social media sites out there, which are most important to use? What content should be posted? How often should that content be posted? These are all reasonable questions for contractors to be asking and, luckily, sufficient answers exist.
I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?