Does your company have a Facebook page? Have you posted to your timeline in the past day or two? Do you Tweet regularly? Do you have a smartphone? A tablet? A laptop or a netbook?

I don’t believe the HVAC industry in which you work and the publishing business which The NEWS plays in have very much in common. There is one fairly significant similarity though: We both need to be where our customers/readers are at all times.

Cambridge Engineering Inc. announced that it has launched a new Facebook page. The company said the new social media site is a place to learn more about Cambridge Engineering and interact on a number of topics related to energy efficient heating equipment and HVAC market trends.

1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry.

American Sensor Technologies Inc. (AST) has updated its social media platform to include company news and product updates on Facebook, Twitter, and LinkedIn. AST said these platforms help it communicate with employees, sales partners, and customers on various levels.

Although there is no exact formula for social media stardom, it is important that contractors remember to balance the promotional side of their business with the personal side.

With the growing acceptance of social media in business, many of the social debates have shifted from if an HVAC contractor should employ social media to how to govern its use. Enter social media policies. These policies can help protect contractors and their companies from libelous or malevolent online conduct from employees.

With just over 100,000 downloads, CertainTeed Corp. said its mobile QR code app is helping to simplify how architects, contractors, distributors, and consumers access information about the company’s products. In conjunction with reaching this milestone, the company announced new features.

Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion.