Items Tagged with 'social media'

ARTICLES

Social Media Mishaps

The Web is Changing Customer Expectations

I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?


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Doing Social Media Right

Tips for HVAC Contractors

When implementing a basic social media program, make sure to provide value above all else.


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6 Tips to Give HVAC Contractors a Leg Up

HVAC contractors face some of the same difficulties all contractors face: working for frequently frustrated and uncooperative customers. To overcome this you need to do many things, namely, understand your customers, have transparent pricing, get a contractor license bond, and embrace technology.


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Atlanta HVAC Contractor Hosting March Madness-Themed Contest on Social Media

Contest Will Run the Duration of March Madness

To celebrate the NCAA March Madness tournament, Bardi Heating, Cooling and Plumbing is now hosting a themed contest open to the public on its social media sites. The contest will run the duration of March Madness and the grand prize winner will be announced following the final game on April 7, 2014.


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Three Secrets to Selling in the Social World

The Ability to Leverage Social Media Is Becoming More of a Factor in Selling
There will always be a huge need for improving interpersonal skills in selling, but every day social media impacts our lives a bit more. How can sales professionals make the most of social media in their selling efforts? Here are three tips.


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Why Businesses Need to Engage Consumers Using Social Media

In this ever-changing era of the Internet, social media is becoming more and more vital on every level: from kids with Instagram accounts to the White House and its Twitter account, and everyone in between. It’s becoming more and more important for both emerging and established companies to have a social media presence.


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Social Media & Technology – It’s Not Just for the Kids

Does your company have a Facebook page? Have you posted to your timeline in the past day or two? Do you Tweet regularly? Do you have a smartphone? A tablet? A laptop or a netbook?


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Where Are Your Customers?

I don’t believe the HVAC industry in which you work and the publishing business which The NEWS plays in have very much in common. There is one fairly significant similarity though: We both need to be where our customers/readers are at all times.


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Contractors Embrace Social Media

Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.


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Cambridge Engineering Launches New Facebook Page

Cambridge Engineering Inc. announced that it has launched a new Facebook page. The company said the new social media site is a place to learn more about Cambridge Engineering and interact on a number of topics related to energy efficient heating equipment and HVAC market trends.


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

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NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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2015 National Plumbing & HVAC Estimator

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