As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Networking is everything nowadays, folks. When I began my position at The NEWS, I was far from an HVAC expert; however, my managing editor suggested I join our LinkedIn group and many other industry-related groups to connect with HVAC professionals to learn from.
Bacharach Inc. announced the launch of its official Facebook page in May of this year. The new global corporate Facebook page will expand the presence and outreach of the company with information and updates to its growing customer base within the company’s focus markets of HVACR.
Technology and social media are crucial elements to a business’s success
January 30, 2017
As part of an ongoing effort to improve the exhibitor and attendee experience, International Exposition Co. has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).
According to a survey conducted by the Society for Human Resources Management (SHRM), about 40 percent of organizations have a formal social media policy. The survey found that 69 percent of organizations engage in social media activities to reach external audiences, 31 percent of organizations track employee use of social media, and 43 percent block access to social media platforms on company-owned computers and handheld devices.
Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.
The goal is to upgrade the user experience overall
August 3, 2016
As part of its efforts to improve the exhibitor and attendee experience, International Exposition Co. said it has expanded its social media efforts and enhanced its website for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo).