AAON Inc. announced that the board of directors has promoted Mikel D. Crews to the position of vice president of operations. In this newly created position, Crews will be responsible for overseeing day-to-day operations at the company’s Tulsa facilities, reporting directly to Norman Asbjornson, CEO, and Gary Fields, president.
Nortek Inc., a leading global manufacturer of branded residential and commercial ventilation, HVAC, and technology products, announced that Almon C. Hall III, Kevin W. Donnelly, and Edward J. Cooney have each been promoted to the position of senior vice president of Nortek.
What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?