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Doing The Best Job Possible First let me say I have always enjoyed the content that has been provided to your readers. The News has always shown its readers the

I was glad to see so many HVACR students at the ABCO Refrigeration trade show this year. In the future I would like to see all trade shows in this industry open up to the general media and general public.

For the best way to sell, offer choices to the customer (standard, premium, and ultimate), discuss the top-of-the-line product first, and let the customer decide.

James Bergmann is this year's News HVACR Instructor of the Year. There are many more like Bergmann who are out there teaching the next generation of technicians and adding a little color to the graying of our HVACR workforce.

Giving Technical Education A Boost Congratulations to the Oakland Technical Campus Southeast in Royal Oak, Mich., and The News for outstanding efforts in successfully launching a secondary school HVACR training

Ever think of having backup power for your contracting firm? Ever think of possibly selling backup generators? You might consider both.

When I travel, one of the first things I do as I settle into a hotel room is pull out the Yellow Pages. I am continually amazed at the amount of money contractors spend on Yellow Pages advertising.

In the service industry we "stock" service. There is nothing else. Since we stock it, because that is what we sell, how can it be out of stock? Service means providing what the customer needs in the areas we service.

I'm not sure why this is the case, but more and more contracting group meetings and conventions are exploring territory beyond the usual topics.

What does Terry Boone's business have in common with other small heating and cooling shops? Like many small business owners, he has struggled with controlling - and understanding - the cost of doing business.