ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Giving Advice: It’s All in How You Say It

By Peter Powell
October 1, 2012
The local newspaper near where I live has a periodic column called “Get To Know Me.” Staff reporters provide an email Q&A to selected area folks asking questions about the person’s first job, biggest pet peeve, favorite places to go in the area, best advice, etc. The results are then published in a Q&A format a few weeks later in the newspaper.

I know about such things because back in early 2011 I was profiled because of a then upcoming pancake breakfast fundraiser being put on by a service club I was involved with. (I also managed to get in a free plug for The NEWS.)

The “Get To Know Me” column recently profiled a woman in the area. She is a small business entrepreneur. One of the questions asked of her was, “What was the worst advice she ever received?” Her answer: “My high school guidance counselor told me not to go to college.”

That struck a chord with me, because one of the long-standing tirades among many editors at The NEWS is how too many high school counselors steer students to a four-year college track and not into a vocational track even when the student’s aptitude may be better suited to the latter.

Adjusting the Approach

When it comes to the HVACR vocational track, there are high school students who show promising skills reading schematics, fixing mechanical equipment, and working with tools. They would likely be far better served focusing on HVACR classes at a college offering such courses, a vocational school, or in an apprentice program.

In reading the woman’s newspaper Q&A, I got to wondering what might have caused the responder to share that not going to college was the worse advice given her.

There is usually extreme pressure on school counselors to get as high of a percentage of graduating students into four-year colleges or into community colleges with plans to stay on a four-year track. To tell a student not to go on to college takes a bit of courage I would think. But maybe the question becomes: How was the student told to steer clear of a four-year college track? This would call for diplomacy.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

Setting the Example

To help in the diplomacy effort, it is important that the vocational tracks offered are shown in a favorable light. There are many avenues for counselors to avail themselves in that regard. SkillsUSA is a prime example. I wish that every counselor and high school student — regardless of their post-graduate plans — could check out local, state, and regional SkillsUSA events; especially the national event each summer in Kansas City, Mo.

HVACR contractors could help by becoming involved in high schools, helping to sponsor school events, and taking part in job fairs, for example. They can add to the image by having well-dressed, polite employees driving around town in clean, attractive vans or trucks. High school students do see those folks and vehicles daily. Contractors should remember that their audience is more than just paying customers.

Contractor behavior is likely not enough to offset the historic negatives regarding vocational education that can be perpetrated by four-year college track students or their parents. Nor may it counter a counselor that might insensitively brush aside a non-college-bound student; nor may it change a misperception of a young person listening to a counselor.

Regardless of these outcomes, we in HVACR need to do what we can to promote an exceptionally fine vocational career for the many intelligent and skilled young people who have the aptitude to change the industry for the better.

Publication date: 10/1/2012

KEYWORDS: Apprenticeship and HVACR vocational HVACR programs

Share This Story

Peter Powell is Refrigeration Editor. He can be contacted at 815-654-7270 or peterpowell@achrnews.com. Peter was formerly Editor/Publisher of Service & Contracting, where he gained his refrigeration experience. Among his duties, Powell is responsible for the monthly Refrigeration Zone sections in The NEWS

Recent Comments

Very good...

Commercial ITC & the Limited-use property Doc allowing 3rd party leasing of commercial geo systems

Energy Star and trust

HVACR TECHNICIAN

Opp

Blog Roll

Editors Blog

Guest Blog

Opinions

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

R410A-Refrigerant-Cylinder.jpg

Refrigerant Recovery is a Revenue Opportunity

Heat-pump-cutaway.jpg

PFAS Rules and A2L Building Codes Continue to Evolve

Kroger.jpg

Kroger to Spend $100 Million to Reduce Refrigerant Leaks

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing