Guest Blog

HudRoom: Approaching Problems Differently

February 23, 2009
/ Print / Reprints /
/ Text Size+

“Hello, this is Sad Sack Contracting, how may I make your day somewhat miserable?”

Whoo boy, changes everywhere. After my last speaking gig - which are always fun while being nearly permanently exhausting - I reflected on the variety of questions and personalities and found something very interesting.

One contractor would be in line, looking downward, asking me to sign a copy of my book but admitting, “Looks like this is going to be a slow year; I’ve got to cut back on Yellow Pages; I’ve got to get the phone ringing; I’ve got to…” and it was all a bunch of painful, if not overwhelming, demands placed on himself by … guess who? (If stumped, read on.)

The next guy in line would say, “Oh man, I am so fired up! I can’t wait to cut my YP budget down to size; but first to clobber my frightened competitors with that service postcard you showed and put some money in the bank! Plus, I’m starting on the Cluster Control campaign you advised next month! Awesome!”

And there I’d be, meeting person after person at the same event, in the same business, facing the same opportunities, in the same area, with mostly the same need … and approaching them as differently as if they were alternate species.

In a year from now, how much more different will these two be? Who will come out ahead and why?
You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con