Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Making Halloween Memories

By Cherie Preville
No Comments
Your contracting company can get in the spirit this Halloween and help make memories for the current generation of children in your community.
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Oh, Angie! Or, Why HVAC Contractors Should Blog

By Kimberly Schwartz
No Comments

A recent article by the creator of Angie's List talked about the problem of temperature variance between a multistory home’s floors and suggested homeowners “add a second system.” Really, Angie? 


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Romney Attacks Obama on Green-Energy Spending

By Herb Woerpel
No Comments

To look at a topic near and dear to our hearts, let’s focus on what the candidates said about energy. The term was mentioned 18 times on Wednesday night. 


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Celebrate Self-Promotion Month with 3 Top Marketing Tips

By Cherie Preville
2 Comments
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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Yahoo to Issue Smartphones, Blackberry Excluded

By Angela D. Harris
No Comments
Yahoo! CEO, Marissa Mayer, has decided to provide every Yahoo! employee in the United States with a smartphone. Which major brand didn’t make the approved device list? 


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Don’t Say Niche When Talking About the Ductless Market

By John Conrad
No Comments
Have you turned your back on ductless products? The ductless mini split market has seen a 200 percent growth since 2005 and the commercial multi-split market is up 310 percent. Perhaps it is time you turn around.


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Disaster Tips for HVACR Contractors

By Angela D. Harris
No Comments
Hurricane Isaac has moved out, but are your technicians ready to handle the situations and stress they may face in repairing and replacing units after a disaster? 


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Planning to Make It Through the Fall

By Cherie Preville
No Comments
Are you ready to start the heating season? Plan ahead for technician training, maintenance supplies, and customer interactions. 


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Regulators Focus on the Rule

By John Conrad
No Comments
A minor change in wording by our bureaucratic friends at the DOE means manufacturers, distributors, and dealers in specific regions must start making supply and inventory decisions now. 


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Can You Work Around the Competition?

By Angela D. Harris
One Comment
Instead of attempting to solve the problem that is your competition, what if there was a way for you to completely remove the competition from the equation?


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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