Articles by Mike Murphy

HARDI Conference Addresses Major Issues

January 17, 2011
The theme of the 2010 Annual Fall Conference of the Heating, Airconditioning & Refrigeration Distributors International (HARDI) association was Forging New Frontiers: Sales/Growth/Profit. There was much talk among attendees about the expected slow recovery from the Great Recession, and the general mood was upbeat.
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The Job Nobody Wants

January 10, 2011
I have quoted Earl several times over the years. He was one of the most challenging customers I ever met, while masquerading as a territory manager at Lennox Industries in the Dallas market. Earl said, “Murphy, always look for the job that no one else wants to do. Those are the ones you make money on.”
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Merry Christmas! Price Increases?

December 27, 2010
What do Allied Air Enterprises, American Standard, Armacell, Baltimore Air Coil, Carrier, Guntner, Johnson Controls, Lennox, Nordyne, Rheem, Trane, WaterFurnace, and a slew of other companies have in common? They are all celebrating the coming New Year with gifts to the industry - price increases!
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Wilkins Focuses on Energy Efficiency

December 20, 2010
Energy may be considered a fleeting resource by some, but Robert Wilkins, president of Danfoss North America, sees it as a mechanism of change. For his leadership and vision of what the future of the HVACR industry will hold, Robert Wilkins is a 2010 NEWSmaker.
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Houses Need Attention from Builders

December 20, 2010
Houses and buildings are certainly at the forefront of discussion in the construction industry. Architects, engineers, contractors, home builders, energy conservation gurus, and legislators seem to have a heightened awareness of the importance of energy conservation, and the role that efficiently designed buildings play. But, there is still a lot that needs to be done.
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Fixing the Unemployment Problem

November 29, 2010
Recent reports indicate that unemployment, though easing somewhat, will continue to be at relatively high levels, with some projections ranging from 8.3 to 9.6 percent by the end of 2011. Sorry to start off with what may appear to be such dire statistics, but there really is a bright side.
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Service: World According to Peaden

November 22, 2010
In addition to regular meetings, Peaden Air Conditioning, Heating and Plumbing in Panama City and Fort Walton Beach, Fla., communicates weekly through a company enewsletter called As the Fan Turns. If I were an employee, everything I could ever want to know about the company’s activities is in that weekly communication.
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Event Attracts Hundreds Down on Geo Farm

November 22, 2010
The address 4340 Verasteau Lane is not the easiest place in southern Indiana to find. Even lost strangers rarely stumble across it. But for several hundred geothermal evangelists seeking training, the Verasteau House at the end of the drive is much more of a magnet than a navigational mistake.
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Technology Went Too Far This Time

November 1, 2010
What is this world coming to? HVAC products are becoming too flexible. If the industry keeps offering these crazy options on products, customers will start demanding all kinds of other stuff, and before you know it, customers will be able to customize their own comfort system products. You’re right. It’s not all that crazy.
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Emerson Drivers Burning Up the Track

November 1, 2010
The Richard Petty Driving Experience wheeled into the St. Louis area to the delight of nearly 100 White-Rodgers contractor customers. Emerson Climate has scheduled numerous successful NASCAR driving experiences, but the White-Rodgers crew made sure this event would be one to be remembered.
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