Articles by Mike Murphy

Residential Controls Products Make Life Simple

July 15, 2005
The voting was close in many categories, but perhaps none more so than in the Residential Controls Including Zoning category of The News' second annual Dealer Design Awards.
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Special Features Grab The Attention Of Judges

July 14, 2005
Integrated building systems today often require that HVAC, lighting, security, et al, are coordinated to a high level of sophistication. This year the judges found a lot of close competition in this category of Commercial Controls and Building Automation in The News Dealer Design Awards.
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Oil Tech Talk Training Center Opens

July 8, 2005
Approximately 50 people, including one from faraway Alaska, joined Alan Mercurio and Scott Lutz at the grand opening of the new Oil Tech Talk Center in Hamburg, Pa., June 24.
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Get Serious About 13 SEER

June 30, 2005
Do you ever think that there has been way too much discussion on the topic of 13 SEER efficiency standards? Then, along comes a reminder that not nearly enough is being done regarding the changes that 13 SEER efficiency will bring to the industry.
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Marketing Indoor Comfort: Accessories Desirable For Homeowners' Comfort

June 27, 2005
Homeowners might not be aware of several products that can help them achieve a comfortable and safe indoor environment, but once consumers understand their benefits, these products can become sales success stories.
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If It Walks Like A Duck...

June 24, 2005
Internet reverse auctions are getting attention from associations that support legislative efforts to ban this practice on federal construction. But why is an Internet reverse auction so much different than the common variety of plan-and-spec work that it warrants special legislative governance?
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Rheem Tees It Up With Distributors

June 17, 2005
The Rheem Air Conditioning Division executives had their hands full the week of May 9, as they hosted a Rheem and Ruud distributor meeting and were the title sponsor for the Rheem Classic Nationwide Professional Golf tour event in Fort Smith, Ark.
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Don't Race Past Good, Better, Best Selling

June 3, 2005
With the advent of the 13 SEER standard, good, better, best selling may soon be out the window. Or will it? The people at Bryant take a very different view.
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Refrigerant Strategy: Conflicting Data

May 12, 2005
Recent information suggests that the amount of refrigerant produced for our industry's consumption is not being recovered at the same level. But our industry recovers, recycles, and reclaims refrigerants, does it not? Evidently, not to the extent that it should.
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The Principles Of Selling Are Universal

May 12, 2005
According to Von Kopfman, "Some principles of selling are the same no matter if you're selling food, rubber bands, or HVAC."
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