Articles by Joanna R. Turpin

Growth Spurt Expected for Geothermal

Geothermal heat pump (GHP) sales have grown steadily in recent years, but manufacturers estimate that GHP installations account for only about 1 to 2 percent of the total market. As the economy improves, some industry experts predict sales of GHPs will command a far larger share of the market by 2016.


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System Is Not Stand-Alone Solution

Consumers often seek out products that are considered to be the best or most efficient in their class. For this reason, many only consider highly fuel-efficient cars, Energy Star labeled refrigerators, or televisions rated as top performers in consumer magazines. This principle may work with other types of products, but will it work when it comes to the purchase of a high-efficiency heating and/or cooling system?


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Modest Gains Expected in Commercial HVAC Market

Many commercial HVAC equipment manufacturers are expecting to see modest growth this year, although the data so far are not encouraging. The good news is that many economists expect the U.S. economy to continue to expand moderately in the months ahead, and that should result in modest gains in construction spending.


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Going Against the $29 Tune-Up

Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.


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NEWSMakers: John Lanier

John Lanier of North American Technician Excellence (NATE) stops by the NEWS’ booth at the AHR Expo to discuss NATE’s presence at the show, what’s coming up in 2015, and much more. Posted on Feb. 20.

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2015 February 23

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Mobile Workforce

Mobile devices and field management software are spreading in the HVAC industry. Are you utilizing this technology?
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2015 National Plumbing & HVAC Estimator

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