Articles by Joanna R. Turpin

New Financing Options for Geothermal

Many homeowners would love to take advantage of the energy savings that geothermal heat pumps (GHP) can provide, however, the high cost to install these systems can prevent some from making that purchase. Is there something that will help?


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Growth Spurt Expected for Geothermal

Geothermal heat pump (GHP) sales have grown steadily in recent years, but manufacturers estimate that GHP installations account for only about 1 to 2 percent of the total market. As the economy improves, some industry experts predict sales of GHPs will command a far larger share of the market by 2016.


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Geothermal Helps Homes Achieve Net Zero Status

Geothermal systems can significantly reduce energy consumption in a traditionally built house, but when installed in conjunction with a tight thermal envelope, they can help a homeowner procure the coveted net zero energy label.


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Opportunities Still Exist For High-End Equipment

Many in the industry are still lamenting the loss of the federal tax credits for higher efficiency HVAC systems; however, most manufacturers believe that customers remain willing to pay a premium for better equipment.


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System Is Not Stand-Alone Solution

Consumers often seek out products that are considered to be the best or most efficient in their class. For this reason, many only consider highly fuel-efficient cars, Energy Star labeled refrigerators, or televisions rated as top performers in consumer magazines. This principle may work with other types of products, but will it work when it comes to the purchase of a high-efficiency heating and/or cooling system?


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Contractor Benefits From CHP Units

Contractors are usually eager to learn about new products and services that could potentially differentiate themselves from the competition, and John Burrell definitely falls into that category. Read to find out how. 


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Contractors Confront Climbing Gas Costs

The U.S. Energy Information Agency (EIA) predicts that during the May-through-September summer driving season this year, regular gasoline retail prices will average about $3.95 per gallon, peaking in May at a monthly average price of $4.01 per gallon.


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Modest Gains Expected in Commercial HVAC Market

Many commercial HVAC equipment manufacturers are expecting to see modest growth this year, although the data so far are not encouraging. The good news is that many economists expect the U.S. economy to continue to expand moderately in the months ahead, and that should result in modest gains in construction spending.


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Going Against the $29 Tune-Up

Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.


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Manufacturers See More of the Same in 2012

Mixed signals make it difficult to determine what to expect over the next year, although most manufacturers echo Gary Clark, senior vice president of marketing, Goodman Global Group Inc., who stated, “Overall, we see 2012 being very similar to 2011.”


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NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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