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Home » Authors » Mark Skaer

Articles by Mark Skaer

Skaer-Tactics: Have 30 Minutes to Spare for Each of Your Employees?

Mark Skaer
November 16, 2007
Read an interesting article recently concerning the purpose of having performance reviews. First of all, as a boss or manager, do you even do performance reviews for employees? If not, you really should. This author was rather skeptical of how performance reviews are accomplished overall.
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Skaer-Tactics: Enter Best Contractor To Work For Contest – NOW!

Mark Skaer
November 15, 2007
The first step toward even having a chance to win the lotto (if you have one) in your home state is to actually purchase a ticket. Without entering, there’s no chance in you-know-where to take home the prize pot.
Read More

Collective Effort Needed to Resolve Labor Shortage Issue

Mark Skaer
November 12, 2007
The NEWS thought it would be a good idea to explore just what each segment of the industry (manufacturers, contractors, and associations) is doing to help resolve the HVACR labor shortage problem. I am happy to report that, for the most part, each segment is pitching in.
Read More

Contractors Mull Over Opportunities

Mark Skaer
November 12, 2007
Question: How can contractors provide consumers with systems that not only save them dollars, but also keep them comfortable, productive, healthy, and safe? Answer: There are many schools of thought on this topic - and that was most evident at HVAC Comfortech 2007, held in St. Louis recently.
Read More

Skaer Tactics: It's One of the Best Places to Look for Potential Employees

Mark Skaer
November 12, 2007
Examine thoroughly the profiles of students that earned scholarships awarded by the Plumbing-Heating-Cooling Contractors-National Association (PHCC) Education Foundation and its industry partners. Believe it or not, more than $100,000 in scholarships was handed out this year.
Read More

Best Instructor Refuses to Slow Down

Mark Skaer
November 5, 2007
Bernard J. Merkel is his full name, but he answers to Bernie. While that may qualify as a nickname, other options could include “Jack of all trades,” “Mr. Do-It-All,” and/or “Nothing can stop me.” Such is Merkel, who won first place in the Best Instructor competition sponsored by The NEWS and the Air-Conditioning and Refrigeration Institute.
Read More

Skaer-Tactics: Need a Good Slogan for This Industry

Mark Skaer
November 5, 2007
It would be great if this much-needed industry (hey, everyone needs to be cool inside, warm inside, and refrigeration, right?) could duplicate the successful American advertising campaign created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, which was later licensed for use by milk processors and dairy farmers.
Read More

Skaer-Tactics: Hey, The Kids ARE All Right

Mark Skaer
October 29, 2007
I have to take time out to congratulate HVAC instructor Robert Stringham and some of his thoughtful students at Edison Academy in Alexandria, Va. Stringham, students, and some staff members were scheduled to put on their third (and final) carbon monoxide awareness workshop Saturday (Oct. 27) at the Lowe’s store in nearby Woodbridge, Va.
Read More

Skaer Tactics: What Customer Service Really Should Be

Mark Skaer
October 23, 2007
I have to take time out to bring a little slice from the last International Service Leadership (ISL) Owner’s Conference, held in St. Louis Oct. 11-13.
Read More

Skaer Tactics: ISL's Milt is the Baum

Mark Skaer
October 18, 2007
The president of International Service Leadership (ISL) can certainly entertain contractor members. He proved that at the association’s owners’ conference held this past week (Oct. 10-12) in St. Louis. The affable leader had them, as the cliché goes, laughing in the aisles.
Read More
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