Business Management

Website Management for HVACR Service Managers

Tips for Developing and Maintaining a Better Website
By Jim Johnson
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An HVACR service manager or service company owner in pursuit of excellence should be actively involved in the maintenance and almost-constant evolution of their website. Approaching it via a blend of the available options makes it manageable.


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Maintaining Wage and Hour Compliance in 2013

Be Sure to Comply With All Applicable Federal and State Laws
By Richard D. Alaniz
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Over the past six years or so, wage and hour lawsuits have become, if not commonplace, extremely prevalent. This trend, fueled by a large number of workers displaced following the financial crisis and stoked by successful settlements and court rulings over the past several years, is unlikely to end anytime soon.


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The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

How to Get Ultimate Postcard Marketing Results for Your Small Business
By Joy Gendusa
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Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.


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Minimizing the Risk of Background Checks

By Richard D. Alaniz
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Hiring is an expensive, time-consuming process — employers want to make sure they get it right the first time. For many employers, background checks represent a key tool in ensuring the people they hire are trustworthy and have the skills, experience, and education they claim to possess.


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Five Tips to Take Your Business to the Next Level

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Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what potentially game-changing information is coming out of Washington, D.C., though, there are winning strategies that not only endure but should be part of every workplace’s culture.


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Impact of Decision Holding President Obama’s NLRB Appointments Unconstitutional

By Richard D. Alaniz
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On Jan. 25, 2013, the U.S. Court of Appeals for the District of Columbia Circuit (D.C. Circuit) ruled that President Obama had unconstitutionally appointed three board members to the National Labor Relations Board (NLRB). Thus, the NLRB has lacked its required quorum of three members for the past year, calling all of its decisions into question.


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Time Is on Your Side: A Lesson in Time Management in Sales

By Michael O'Grady
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As I finished up my last sales appointment of the day I looked at the time. Had it really been three hours and 45 minutes since I arrived at this house? The good news was the time put in with this customer paid off. It ended in a $25,600 closed sale.


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How Employers Can Ensure I-9 Forms Are Correct

By Richard D. Alaniz
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When Abercrombie & Fitch’s Michigan stores ran into problems with properly completing I-9 forms, it turned out to be a seven-figure mistake. The $1,047,110 fine was imposed even though the clothing retailer fully cooperated with investigators and there was no proof it knowingly hired illegal workers.


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Back to the Things That Worked... Back to the Past

By Bob Janet
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Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.


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Minimizing Employee Litigation Through Arbitration Agreements

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Lawsuits are expensive and inconvenient, but employee litigation can be even more painful for companies, executives, and managers. Fortunately, employers can minimize many employee lawsuits and their fallout through arbitration agreements, where a neutral arbitrator hears the facts of the dispute and makes a binding ruling.


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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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