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Oct. 28, 2009: Broan Brand of Heating and Cooling Systems Is Launched

ST. LOUIS - In a joint effort between manufacturer Nordyne and distributor R.E. Michel Co. Inc., Broan® now offers a complete line of residential heating and cooling systems and manufactured housing equipment.

“This is a strategic partnership that combines the genuine value of Nordyne products with R.E. Michel’s extraordinary service,” said Dave LaGrand, president and CEO of Nordyne. “The Broan line of heating and cooling equipment gives dealers a full line of reliable, innovative systems - including the 20-plus SEER iQ Drive® air conditioners and heat pumps.”

The new Broan line of heating and cooling equipment is available exclusively through the R.E. Michel Co.

“We are selectively recruiting dealers now,” said Doc Michel, president of the R.E. Michel Co. “We’ve assembled an aggressive dealer package for those committed to selling and promoting the Broan brand. Right now we’re looking for contractors eager to grow because we’re ready and able to help them achieve their goals with Broan.”

For more information, visit www.broanhvac.net, www.nordyne.com, or www.remichel.com.

Publication date: 10/26/2009
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