New Contractor Group On The Horizon

April 25, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
DALLAS, TX — The I’s haven’t been dotted and the T’s haven’t been crossed, but a plan has been set into motion to create a new organization made up of hvacr contractors. The name of the group will be Service Nation.

In a meeting designed to inform potential founding partners about the group, Lee Rosenberg, owner of Lee Rosenberg HVAC Consulting Group, Inc., told attendees that Service Nation will be geared toward smaller-volume contractors and will have a high-tech twist to it.

“This group will use the Internet to communicate and educate the members,” he said. Rosenberg, the former owner of San Antonio-based Metro-Tech Service Co. and former national president of ACCA, cited the importance of presenting the idea before such a “distinguished audience.”

“This is a huge brain trust,” he said. “There is enough experience in this room that if we look at every group we have been involved in, we can decipher what appeals to us and what rubs us wrong.”

THE BUSINESS PLAN

Rosenberg stated that the business plan includes four key elements:

1. A large number of contractor members;

2. No exclusivity;

3. Low cost; and

4. Internet-based technology.

Rosenberg cited some industry stats that would support the need for this type of group. “Fifty percent of contractors do less than $500,000 in annual sales, and 69 percent do less than $1 million,” he said.

“There are a lot of these people who don’t belong to any group but they are looking to join one that they can afford.”

Rosenberg also listed some of the characteristics of the hvacr trade that he said further the basis for the formation of Service Nation.

  • Opportunity — There are large numbers of hvacr and plumbing contractors (estimates of 85,000 and above generating $88 billion in revenue, according to the latest 1997 Bureau of Census statistics, said Rosenberg).

  • Fragmentation — No one brand name or organization has a national identity, he said.

  • Lack of business acumen — Hvacr owners are often former technicians who aren’t trained in how to run a business.

  • Industry complexity — There is a constant need for training and education.

    Although an exact number of potential members is unknown, the total could reach into the thousands. Service Nation plans to make membership affordable to contractors and plans to assemble an all-star lineup of officers, board members, and investors, Rosenberg said.

    The date for the Service Nation launch for hvacr contractors is a couple of months away, and the group plans to make a big splash when it rolls out a key ingredient for its success — its website. According to Rosenberg, as Service Nation grows, it will expand into other industries, including plumbing.

    Prospective contractor members will also be given the option of “sampling” Service Nation services for a low cost. This is all part of the overall plan to educate, inform, and raise the level of service among smaller-revenue hvacr contractors.

    “We want to help people in their growth path,” said Rosenberg. “Very few contractors manage to establish business processes and systems.”

    For more information on Service Nation, contact the organization at info@servicenation.com (e-mail).

    Publication date: 04/29/2002

  • Did you enjoy this article? Click here to subscribe to The NEWS Magazine

    Recent Articles by John Hall

    You must login or register in order to post a comment.

    Multimedia

    Videos

    Image Galleries

    2014 Energy Efficiency Forum

    Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

    Podcasts

    NEWSMakers: John Missell

    John Missell, vice president and COO of Spectrum Design, joins the program to discuss how his company has utilized geothermal technologies, and we examine the future of renewable energy resources. Posted on Aug. 15.

    More Podcasts

    ACHRNEWS

    NEWS 08-18-14 cover

    2014 August 18

    Check out the weekly edition of The NEWS today!

    Table Of Contents Subscribe

    Prohibiting HFCs

    EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
    View Results Poll Archive

    HVACR INDUSTRY STORE

    plumbing-hvac.gif
    2014 National Plumbing & HVAC Estimator

    Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

    More Products

    Clear Seas Research

     

    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

    DON'T MISS A THING

    Magazine image
     
    Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

    STAY CONNECTED

    facebook icontwitter iconyoutube iconLinkedIn i con