FULLERTON, CA — Lennox Hearth Products has introduced its new “Comfort Corner” store-in-store merchandising center for independent hearth retailers. Its display fixtures enable retailers to convert any area of their showroom into a showcase for Lennox fireplaces, stoves, and fireplace inserts, as well as merchandising promotions.

According to Brian Walker, vice president of sales and marketing, store-in-store concepts have proven successful in a number of retail cate-gories, from computers to apparel. “By prominently featuring the Lennox brand name and familiar ‘Dave Lennox’ icon, this center creates an exciting focal point that capitalizes on the added value of the Lennox name,” he said.

Display materials include Dave Lennox cutouts, signage, posters, and window clings. The modular display can be configured to fit in the middle of a store, along a wall, or in a corner. Retailers can choose traditional, country, or contemporary colors.