HVAC Breaking News

Jan. 2, 2003: Lennox Industries Named Good Housekeeping Seal Marketer Of The Year

January 2, 2003
/ Print / Reprints /
/ Text Size+
DALLAS, TX — Lennox Industries Inc., a subsidiary of Lennox International Inc., was recently honored by Good Housekeeping with the first-ever Good Housekeeping Seal Marketer of the Year award. The award recognizes companies that have best leveraged the value of the Good Housekeeping Seal to help market and promote their products. Lennox Industries is a leading manufacturer of residential and light commercial HVAC products.

"We're pleased Lennox Industries has won the award and that Lennox has had a highly productive partnership with such a respected consumer institution as the Good Housekeeping Institute," said Bob Schjerven, Lennox International CEO. He cited the marketing of the Lennox PureAir™ air purification system, as just one successful example of the Lennox-Good Housekeeping marketing effort over the past year.

The company says the partnership has also contributed to significant increases in other high-end product sales for Lennox, especially in the new Dave Lennox Signature Collection™. Substantial increases in written, phone, and online inquiries from consumers were also attributed to the Lennox-Good Housekeeping marketing campaign.

Good Housekeeping chose Lennox Industries and Phonak, a hearing systems company, from over 50 other companies across a range of industries as the co-winners of the new award.

"We are proud to be associated with an institution that is dedicated to helping consumers find products and companies they can trust," Schjerven said. "In a category where product differentiation is difficult, the ability to make unambiguous leadership claims about our products — backed by the Good Housekeeping Seal and the Good Housekeeping Institute's talent — has been absolutely critical to helping Lennox Industries achieve its goals over the past year.

"Lennox Industries' integrated marketing campaign, featuring the Dave Lennox Signature Collection products — all of which have earned the Good Housekeeping Seal — has been enormously successful. These leadership products meet the needs of consumers head on. The recognition by Good Housekeeping of Lennox' superior marketing and advertising efforts is another example of how Lennox is providing more value to its dealers, while providing more comfort for the end consumer."

For more information, visit www.lennoxinternational.com.

Publication date: 12/23/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Greg Mazurkiewicz

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Jason Vogelbaugh

Jason Vogelbaugh of Alpha Controls drops in to the NEWSMakers podcast to discuss his role with the company, the InsideIQ Building Automation Alliance, and current energy-efficiency projects being worked on. Posted on Sept. 26.

More Podcasts


NEWS 09-29-14 cover

2014 September 29

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con