North Central / Regional Reports

Continuity Programs Develops Customer Follow-Up System For HVACR Dealers

November 24, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
WALLED LAKE, MI — Continuity Programs Inc. (CPI), a marketing company headquartered here, has announced the development of a new customer follow-up system for the HVACR industry.

CPI, a creator of customer follow-up programs for the mortgage and real estate industries, designed its “Connections” program to help HVACR dealers in four major areas of their business.

David Epps, president of CPI, said, “The “Connections” program helps to retain customers, increase the percentage of referrals, increase customer satisfaction, and gives HVACR companies a way to cross-sell other products. Let’s face it — referrals and repeaters are the way to build your business without expensive advertising and promotion. But, how do you ensure that when the need arises, the first call they make will be to you, not your competitor?”

“Connections” is designed to generate leads by maintaining a constant and automatic flow of professionally designed two-way communication between the dealer and its customers. The program encourages customers to communicate with the company’s sales associate. Through this communication, these customers become a source of information regarding their future HVACR needs. The program helps to promote year-round customer loyalty while building revenues and profits.

Gary Marowske, president of Flame Furnace Co. of Warren, MI, has been using the program for about three months. “It started working almost from day one,” said Marowske. “We are already getting referrals from recent new customers, and the customer surveys are coming back at a rate of about 25%. We are very happy with the results so far.”

For more information, contact David Epps at 800-521-0026.

Publication date: 11/25/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con