NORMAN, Okla. - York International Corp.'s Unitary Products Group (UPG) has announced improvements to its York dealer extranet site (www.upgnet.com). To assist dealers in their marketing efforts, the update includes the addition of an Image Archive.

According to York, the extranet's new Image Archive allows York Libertiesâ„¢ dealers to gain immediate access anytime to a comprehensive library of product, logo, and consumer imagery and photographs for use in a variety of customized sales and marketing materials.

"York's new image archive represents another addition to the company's growing portfolio of innovative resources that enhance the marketing efforts of dealers, encourage their success, and support their independence," said Andy Fracica, York brand manager. "The design of the library makes the tool easy to use and accessible to all York Liberties dealers online and at their own convenience."

The Liberties Program provides services designed to help participating dealers manage their businesses. Features of the program include special leasing options, financial programs, professionally designed sales and marketing tools, training programs, and employee benefits.

For more information about York, visit www.yorkupg.com.

Publication date: 04/11/2005