BELOIT, Wis. — Regal Beloit has announced the rebranding of its GE-branded businesses under the name Genteq™, for markets that include residential and commercial HVAC equipment and electrical applications that utilize capacitors.

When Regal Beloit acquired General Electric’s Commercial and HVACR Motors and Capacitors businesses in 2004, it also acquired the rights to use the GE brand through 2009. With this rebranding, the Genteq logo will take the place of GE ECM, GE Commercial Motors, and GE Capacitors logos on all branded products, sales and marketing materials, Websites, communications documents, signage, and other related items beginning immediately, with complete phase-in to be completed by Dec. 31, 2009. Some aftermarket products will phase-in over the next few years.

According to Paul Selking, HVAC industry leader, this rebranding reflects the company’s reputation for innovation and speaks to the future. “We want to assure customers that this rebranding is an exciting, progressive step,” he said. “Genteq will continue providing unparalleled service and developing the progressive, innovative HVACR solutions for which this company has always been known.”

Regal Beloit is a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. For more information, visit www.jointhegeneration.com.

Publication date: 03/09/2009