“Our goal is to recruit and promote well–trained, loyal contractors that provide exemplary installations and enhanced HVAC service in order to enrich the end user’s experience,” said Malcolm Persaud, a senior manager of product and market with Panasonic. “Not only will registered dealers receive the benefits of the learning modules, extended warranties and financial support to grow their business, they will also receive marketing assistance direct from Panasonic. We view our relationships with contractors and their customers as long-term partnerships, and the dealer rewards program allows us to engage with them in a much deeper, more meaningful way.”

Details are at www.hvacdealerrewards.com.