Panasonic’s newest loyalty program rewards HVAC market contractors and dealers for selling the company’s mini-split systems.

Under the program, HVAC sales dealers and HVAC construction contractors will earn points for every qualified HVAC market product they sell and install. The points are redeemable for a Visa rewards card.

“The dealer rewards program is a pioneering vehicle through which Panasonic will strengthen relationships with our network of dealers and contractors,” said Malcolm Persaud, Panasonic Corp.’s senior HVAC division product planning and development manager. “We have an outstanding dealer network, and the rewards program is our way of thanking them for their continued hard work and loyalty to Panasonic.”

Companies can register at The HVAC market campaign runs through March 31.

“We truly appreciate the loyalty our dealers have to our brand and our products,” Persaud added. “We’ve made it a simple process for our dealers to earn the rewards they deserve and this program gives us an opportunity to show our appreciation in a meaningful way.”