Items Tagged with 'selling'

ARTICLES

Closing Takes Guts, Conviction, and Passion

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The word guts, when it comes to closing a sale, has a lot to do with having “intestinal fortitude.” In other words, being fearless. You not only can’t be afraid to ask for the order, you almost need to have a swagger about it.


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Selling Strategy Needed for High-End Products

By John R. Hall
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What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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ACHRNEWS

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2014 September 15

Check out the weekly edition of The NEWS today!

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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HVACR INDUSTRY STORE

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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