The word guts, when it comes to closing a sale, has a lot to do with having “intestinal fortitude.” In other words, being fearless. You not only can’t be afraid to ask for the order, you almost need to have a swagger about it.
What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.
The manufacturers creating new HVAC technologies are teaching others all about it.
Podcasts
Will Winchester, service manager, Poudre Valley Air, Fort Collins, Colo., joins the NEWSMakers podcast to discuss the latest court ruling about regional furnace standards. We discuss that, the process as a whole, how customers have responded, and much more.
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