Letters From Our Readers: Aug. 6, 2012

August 6, 2012
Getting the Word Out to Consumers About NATE

NATE has been diligently working on implementing a variety of marketing initiatives in 2012. For example, NATE is introducing an expanded offering of marketing materials for contractors and other partners to help them promote their affiliation with NATE, from a brochure about the benefits of working with NATE-certified technicians that contractors can leave with prospective customers, to online materials that qualified contractors can utilize to highlight their NATE-certified technicians.

The biggest marketing push to consumers is through our continuing efforts to educate homeowners about the importance of selecting contractors who hire NATE-certified technicians. Initially launched in 2011, this consumer awareness campaign primarily focuses on educating consumers about NATE through national network radio advertisements, which are currently underway on a mix of news, sports, and entertainment programs. In addition to these radio spots, NATE is also partnering with industry manufacturers who are including NATE in their own ads to help spread the word about the quality assurance offered by NATE certification.

The ad campaign continues in 2012 as ads are strategically scheduled to air during the spring and fall, reaching homeowners when they are beginning to think about preparing their air conditioning and heating systems, respectively. The message of the radio spots explains that NATE certification offers consumer protection and peace-of-mind, driving listeners to the NATE consumer website (www.hvacradvice.com) to find contractors who employ certified technicians in their area.

[July 10] a segment aired on the “Today” show and MSNBC examining the integrity of random a/c contractors. The results of the test were not good, but it stressed the importance of homeowners selecting competent contractors. It featured a link to hvacradvice.com; the demand for that information was so great it temporarily crashed the NATE website.

Dana Anaman
Manager of Marketing/Communications
North American Technician Excellence (NATE)

If you would like to send a letter to the editor, go to www.achrnews.com/letters or send an email to letters@achrnews.com and include your name, title, company, city, state/province, and daytime phone number.

Also, you can join us on LinkedIn at The NEWS Network group at http://linkd.in/yXojuI to share your thoughts, which might run in The NEWS, too.

Publication date: 8/6/2012

You must login or register in order to post a comment.



Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C. Post date: May 28, 2015.


NEWSMakers: Kevin Conrad
Kevin Conrad, president, Kevin Conrad Heating and Cooling Inc., Nantucket, Massachusetts, breaks down working in the New England climate, the benefits of insulation foam, and more.

More Podcasts


NEWS 07-06-15 cover

2015 July 6

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Online Reviews

Do you track online review sites like Yelp to look for comments on your company’s performance?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con