Guest Blog

Do Those Small Ads Work?

September 30, 2009
/ Print / Reprints /
/ Text Size+

Don’t you love it when the local sports league or school club calls requesting a sponsorship for the upcoming season? For $50, you get a business card size ad - that nobody pays attention to - in the program, which gets quickly filed away in a scrapbook (if you’re lucky) or the trash can. I’ll be honest. I usually categorize these as donations rather than advertising. Until last month.

The Shining Stars dance studio held its end of year dance recital in May. For a mere $15, I chose to place an ad in the program. “Chose” might not be the best word. My wife paid for the ad and told me after the fact that I owed her $15. I digress.

Fast forward to August. A new customer called because their unit wasn’t cooling. We arrive to find the unit low on Freon with large leaks in the indoor coil, and the furnace blower bearings a little loose. The Day & Night furnace and coil had served them well, but it was time for some new equipment. Two days, and several thousand dollars in sales later, we installed a new furnace and coil. When asked why they chose Oren Atchley Company, they said “We weren’t sure who to call, but we remembered seeing the ad at the dance recital.” Wow.

So was this a onetime thing or should I start viewing these ads a little differently? What are your thoughts?

Michael Atchley is president of Oren Atchley Air Conditioning and Heating.
You must login or register in order to post a comment.

Those Small Ads

Melanie Clausen
October 5, 2009
As a consumer, I want you to know that I peruse those small ads in the programs for various high school and community theatres when I attend their shows, and I keep them for future reference. Please do not discount the usefulness of reaching your public this way!



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con