Guest Blog


Do Those Small Ads Work?

September 30, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Don’t you love it when the local sports league or school club calls requesting a sponsorship for the upcoming season? For $50, you get a business card size ad - that nobody pays attention to - in the program, which gets quickly filed away in a scrapbook (if you’re lucky) or the trash can. I’ll be honest. I usually categorize these as donations rather than advertising. Until last month.

The Shining Stars dance studio held its end of year dance recital in May. For a mere $15, I chose to place an ad in the program. “Chose” might not be the best word. My wife paid for the ad and told me after the fact that I owed her $15. I digress.

Fast forward to August. A new customer called because their unit wasn’t cooling. We arrive to find the unit low on Freon with large leaks in the indoor coil, and the furnace blower bearings a little loose. The Day & Night furnace and coil had served them well, but it was time for some new equipment. Two days, and several thousand dollars in sales later, we installed a new furnace and coil. When asked why they chose Oren Atchley Company, they said “We weren’t sure who to call, but we remembered seeing the ad at the dance recital.” Wow.

So was this a onetime thing or should I start viewing these ads a little differently? What are your thoughts?

Michael Atchley is president of Oren Atchley Air Conditioning and Heating.
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

ACHRNEWS

NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con