It’s not pretty, but I have an announcement to make: Most of your energy-efficient equipment and maintenance offerings sound like sales crap and high-pressure mumbo-jumbo to a good many of your customers.
Back in March, I blogged about a fascinating YouTube video called “Did You Know?” and received a lot of feedback from visitors. They said that the video helped them think about change and put it into perspective.
The NEWS has launched an exciting product giveaway contest of which everyone reading this is eligible to win. All you have to do is visit our 2009 Dealer Design Awards Website (www.achrnews.com/2009dealerdesign) and register to win.
In the interest of full disclosure, I sometimes
(sometimes, mind you) watch bits of “The Price is Right.” My favorite aspect is
when the announcer says the prize is a new car. Except that he says, “A new