Editors Blog


Make Time to Innovate

November 7, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Driving into the office one morning I saw a work truck with its logo, phone number, and advertising all over it. While reading this large moving billboard, I thought, “What a cool concept. Every HVAC contractor should be advertising with their fleet, even if it is just one truck.”

Continuing my journey down I-75 at around 80 mph (shhh!) another thought occurred to me, “I bet they already do.”

Sure, most contractors out there have implemented the standard business practices for success — business cards, websites, some social media, advertising with their trucks, etc. But do they take time out of keeping their business afloat to come up with and try new ideas?

Too often it happens that just keeping up with the minimum requirements of life sucks up all our time and energy. Starting something new is a distant idea that sounds more like an impending heart attack than something that could revolutionize a contractor’s business or even the HVACR industry.

Despite all that, making time to come up with new ideas is necessary. Contractors have been cautioned before not to get so caught up in working in the business that they forget to run and manage the business. I would like to caution you this time to not settle for where your business is at because it is successful. Perhaps it is time to push to the next level of innovation.

Trust your team, delegate some work, maybe hire somebody new, but definitely make time to innovate for your business.

Want to share your new idea with the rest of us? Post it in the comments section below.
 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

More Podcasts

ACHRNEWS

NEWS 10-20-14 cover

2014 October 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con