Articles by Joy Gendusa

Pay Per Click for HVAC Pros - Part 3

Navigating AdWords’ Targeting Settings
By Joy Gendusa
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I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.


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Pay Per Click for HVAC Pros - Part 2

Five Tips to Lower Your Cost Per Click
By Joy Gendusa
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I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.


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Yes, Pay Per Click Does Work for HVAC Pros

And Why It Didn’t Work for You
By Joy Gendusa
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Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.


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The HVAC Professional’s Recipe for More Spring Sales

By Joy Gendusa
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Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.


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The Big Three: Direct Mail Marketing Fundamentals to Get Results Fast

How to Get Ultimate Postcard Marketing Results for Your Small Business
By Joy Gendusa
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Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.


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An Argument for Direct Mail in the HVAC Industry

By Joy Gendusa
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For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.


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How to Integrate Google and Direct Mail to Market Your HVAC Business

By Joy Gendusa
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Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.


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How to Get HVAC Jobs Consistently

By Joy Gendusa
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Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.


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