Articles by Adams Hudson

Marketing Magic: How Your Image Impacts Your Bottom Line

What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.


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Marketing Magic: Don't Let Your Rank Tank

Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?


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Marketing Magic: Are You Building Fans for Life?

“Why didn’t you page the nearby area to let people know you were leaving early?” The Delta attendant said, “We only page in the immediate area.” “So,” I asked, through mildly clenched teeth, “You only page to locate people who are already here?” Anybody see the problem?


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Marketing Magic: Exposing Modern Marketing Myths

Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.


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Marketing Magic: Why Your Marketing Isn’t Working Like Before

What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
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Marketing Magic: How to Cut Your Selling Competition

Selling is - and has always been - a relationship. Yet in a hot economy, when cash is flowing, improvements are incentivized, and home values warranted re-investment, selling was order taking. We got lazy. True sales skills eroded. Case in point, follow up has become nearly nonexistent.
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Marketing Magic: Victors, Victims, and Volunteers

Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
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Marketing Magic: Top E-mail Marketing Mistakes

Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
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Marketing Magic: Too Much Information Can Cost You

Marketers do it. Salespeople do it. Customer service reps do it. We give way too much information, too quickly, sometimes with a repelling result. And it is a business killer. Zig Ziglar calls it “Selling past the close.” Customers call it boring, pointless, wasteful, and it is costing you dearly.
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Marketing Magic: Five Ways to Increase Your Leads

Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same planet where most of the working population is fighting the economic tide, you’re probably looking for more leads … like now.
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Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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