Articles by Adams Hudson

Marketing Magic: Are You Building Fans for Life?

“Why didn’t you page the nearby area to let people know you were leaving early?” The Delta attendant said, “We only page in the immediate area.” “So,” I asked, through mildly clenched teeth, “You only page to locate people who are already here?” Anybody see the problem?


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Marketing Magic: Exposing Modern Marketing Myths

Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.


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Marketing Magic: Why Your Marketing Isn’t Working Like Before

What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
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Marketing Magic: How to Cut Your Selling Competition

Selling is - and has always been - a relationship. Yet in a hot economy, when cash is flowing, improvements are incentivized, and home values warranted re-investment, selling was order taking. We got lazy. True sales skills eroded. Case in point, follow up has become nearly nonexistent.
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Marketing Magic: Victors, Victims, and Volunteers

Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
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Marketing Magic: Top E-mail Marketing Mistakes

Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
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Marketing Magic: Too Much Information Can Cost You

Marketers do it. Salespeople do it. Customer service reps do it. We give way too much information, too quickly, sometimes with a repelling result. And it is a business killer. Zig Ziglar calls it “Selling past the close.” Customers call it boring, pointless, wasteful, and it is costing you dearly.
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Marketing Magic: Five Ways to Increase Your Leads

Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same planet where most of the working population is fighting the economic tide, you’re probably looking for more leads … like now.
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The Greatest Marketing Myth In All of Contracting

Just recently the Dow Jones dropped 260 points in one day, making it negative for the year. As doubts about an economic recovery send consumers into a selling frenzy, there’s a ray of light at the end of the tunnel if you’re an HVAC contractor.
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Marketing Magic: Greatest Marketing Myth in Contracting

Just recently the Dow Jones dropped 260 points in one day, making it negative for the year. As doubts about an economic recovery send consumers into a selling frenzy, there’s a ray of light at the end of the tunnel if you’re an HVAC contractor.
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Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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