Articles by Butch Welsch

Seeing a Decline in HVAC Service Calls?

By Butch Welsch
One Comment

We have noticed what may be an alarming trend that our number of service calls has been declining over the last four years. Internally, we have had numerous discussions regarding this situation, and I thought it might be worthwhile to share our thoughts.


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Geothermal: A PowEARTHful Investment

Even the Most Modest Contractors Should Consider a Geothermal Investment
By Butch Welsch
One Comment
As a contractor who likes to stay out in front of the public eye, I receive more questions regarding geothermal systems than any other topic. It appears to me that those of us in the contracting community are not doing a very good job of informing the public about geothermal.


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Caring for Your Customers

Random Acts of Kindness Do Make an Impact
By Butch Welsch
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Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.” 


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Contractor Training Defies Price

The Only Thing More Expensive than Training Is not Training
By Butch Welsch
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The need to provide training is something which, as contractors, we need to continually remind ourselves about.


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My Two Cents: Forget about the Sun, It’ll Be There in the Morning

Contractors Should Focus on Business Aspects They Can Control
By Butch Welsch
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It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.


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The Price is Right?

By Butch Welsch
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Can you remember back not too many years ago when things were really going well and we got into the habit of raising prices every six months or so? 


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How to Effectively Contact Customers

By Butch Welsch
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AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.


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My Two Cents: Customers Demand Respect

By Butch Welsch
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The most important thing for consumers is to be heard and respected. Those two emotional impacts are more important than having their issue resolved. 


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Key Performance Indicators Help Contractors See Big Picture

By Butch Welsch
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There are so many issues coming at us today as contractors that it is often possible for us to become so caught up in the day-to-day activities that we lose sight of our real objective. Hopefully, for you, that real objective is to develop and maintain a profitable HVAC business that will show success over a long period of time.


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The Pitfalls of Poor Customer Service

By Butch Welsch
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For many years I have felt that providing quality, timely customer service is the most important thing we as a contractor can provide. I believe its importance has gotten even greater because it seems the overall quality of service is deteriorating.


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