Articles by Mike Treas

Selling Green in a Changing Economy

By Mike Treas
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Your technicians will visit approximately 1,000 homes this winter. Over 90 percent of these homes have issues beyond the repair that your company can help with. Are your technicians prepared to take advantage of these opportunities to help customers save money?
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Economic Crisis Into Opportunity

By Mike Treas
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Yes, the world is changing all around us. Yes, people are spending less this year. Yes, we are all tightening our belts in one way or another, but is the sky really falling? Are you looking at the opportunities hidden in these challenging times?
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Exceeding Customer Expectations

By Mike Treas
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Why do customers call us? What do they want? Answer: Customers call us for one reason. They want our help. So the next question needs to be asked: Are we helping our customers or are we making it hard for them to get the assistance they need to make their family safe and comfortable at home?
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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ACHRNEWS

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2014 September 15

Check out the weekly edition of The NEWS today!

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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